Experience

November 2024 - Present

Marketing and Events Manager

➢     Drove 40% growth of following on Care Bears social media accounts (@carebears), gaining more than 647,000 followers across Instagram, TikTok, Facebook and YouTube

➢     Develop and manage the Care Bears On Tour social media campaign, partnering with brands such as Toys ‘R’ Us, Vita Coco, Goodyear, Dole, the Connecticut Sun and the Nashville Predators to increase brand awareness through mascot-driven content with a combined reach of 109 million followers

➢     Manage the Care-A-Lot Clubhouse fan engagement program, collaborating with BDA, LLC to execute 5 co-branded special ticket promotions with MLB and WNBA organizations

➢     Maintain and optimize the Care Bears website through WordPress, ensuring timely content updates and alignment with brand priorities and current digital marketing trends

➢     Lead marketing kickoff meetings with new licensing partners, establishing campaign objectives, timelines, and promotional strategies

➢     Create partnership recap presentations highlighting campaign performance, key insights, and recommendations for future collaborations

➢     Planned and executed 11 promotional events, coordinating vendors, timelines, and cross-functional teams to deliver seamless brand experiences to more than 170,000 live attendees

➢     Partner with licensing, creative, and external stakeholders to develop integrated marketing campaigns that strengthen brand visibility and audience engagement

➢     Monitor campaign performance using Meta Business Suite, YouTube Studio, and Hootsuite, analyzing engagement metrics to inform content strategy and optimize results

➢     Manage costume character appearances for 7 different characters, leading 60+ appearances for brand events and activations over a year and a half

August 2022 - August 2024

Intern/Communications Coordinator

• Developed effective content for website, emails, newsletters, brochures and other marketing materials

• Managed social media accounts on various platforms including X, Facebook, Instagram, LinkedIn and YouTube

• Assisted in the development of promotional materials such as flyers and posters for print or digital distribution

• Created and maintained relationships with media outlets, managing press releases and media inquiries

• Developed and managed content for websites, newsletters, and social media channels to drive engagement and establish a consistent brand voice

• Assisted with the marketing of several major sporting events such as NCAA Women’s Final Four, Pan-American Masters Games, Tennis in the Land, Greater Cleveland Sports Awards and more

• Analyzed the publicity value of articles, TV spots and radio spots through the use of Critical Mention

• Managed the Pan-American Masters Games website (5.1 million site visits) and assisted in the management of the sports commission website

• During my time assisting with the management of the Women's Final Four Instagram, we gained 15,000 followers in a 7-month span and our posts had a combined 148,000 likes

• Managed the Pan-American Masters Games social media accounts (6.7 million impressions), brand new accounts that saw 7,000 followers gained across three platforms

March 2018 - October 2023

Kids Clubhouse Attendant/Fan Services Team Member

• Engaged with fans of all ages before, during and after games while supporting customer service positions around Progressive Field

• Executed sales for tickets to games and parking while facilitating complaints, compliments and questions from fans

• Demonstrated ability to manage multiple tasks while remaining adaptable and flexible

• Committed to delivering excellent customer service while working in a fast-paced environment

• Worked in the Kids Clubhouse department during first few years with the team, providing young fans with an experience beyond the game

• With Kids Clubhouse, ensured children ages 13 and under were kept safe while participating in different activities such as wiffle ball, batting cage and other baseball-related activities.

August 2022 - January 2023

50/50 Sales Associate

• Facilitated sales towards fans attending Browns games

• Aided in breaking the, at the time, Browns 50/50 single game record with over $180,000 worth of tickets sold

• Personally sold more than $15,000 worth of tickets during the season

• Helped generate over $750,000 in sales for the 2022 season for the Browns Stay in the Game Program, designed to help curb the absenteeism rate with Ohio high school students

February 2022

All-Star Game Volunteer

• Worked on-site event management throughout different All-Star Game related events

• Provided directional assistance to fans seeking out the various All-Star Game activities

• Acted as a city ambassador to out-of-town guests answering questions, providing ideas and helping them navigate the city

• Developed strong communication skills while providing customer service to visitors at the volunteer center

• Grew ability to work independently while completing assigned tasks without direct supervision

October 2019 - May 2022

Sports Editor/Writer

• Attended live sporting events to provide on-the-scene coverage for readers

• Edited for both the Opinion and Sports sections of the school newspaper

• Collaborated with editors to develop stories that meet their standards of quality

• Reviewed articles and organized a team of writers to decide on pitch ideas and did in-depth research on statistics for pitches

• Worked briefly in Adobe InDesign to help layout for the final print

• Wrote several articles concerned with Cleveland State's athletic department as well as Opinion pieces discussing campus activities

January 2020 - May 2023

Administrative Assistant

• Answered and directed phone calls, responded to emails, and wrote and distributed correspondence

• Organized and scheduled appointments and meetings with students to their advisors

• Maintained a physical filing system which was then transferred to a digital filing system

• Provided general support to visitors, students, and other staff, and answered any questions or requests